Gamma Paradigm
高曼集團

品牌設計、高曼品牌視覺規劃

專案背景

高曼集團是台灣創新的金融科技控股模式新型態投資銀行,旗下有高曼資本、高曼計量與高曼投顧,企圖以金融科技翻轉傳統專業投資市場,以金融科技控股模式打造新型態投資銀行。挑戰現有金融市場的不對等性,為投資人打造一個更透明、更友善的專業投資市場,協助投資人優化資產配置,提升資金運用效率。

在開始品牌合作前,我們收集許多TA的問卷訪談,從真正的高資產客戶群一直到最年輕的投資族群,整合訪談後才進行品牌策略的目標規劃,藉此訂定出接下來的設計方向。

Client Introduce

Gamma Paradigm is a quantitatively-driven asset management company operating in Cheyenne, WY, and New York, NY with a FinTech arm in Taiwan.

Led by ex-Tiger Management Director of Quantitative Strategists and Johns Hopkins University faculty, Gamma paradigm establishes a systematic and transparent investing paradigm. Provide a portfolio-level “Greek” gamma that turns market volatility into long-term growth in clients' investments.

We collected lots of questionnaire interviews, from the real high-asset customer group to the youngest investment group. After the integration of the interviews, we carried out the brand strategy target planning to go next design step.

設計概念

品牌以 GAMMA PARADIGM 命名,“Γ”在計量金融中是判斷投資風險的重要標準,高曼創新金融投資模式為傳統金融市場帶來Paradigm Shift。

標誌的圖形目標為傳統尊爵與新創科技為基礎,提出了多種解決方案,最後選擇了由三個 Gamma 拼湊而成的標誌圖形再結合襯線體的標準字結合,讓科技銳利的風格下,卻能持續保有尊爵的沈穩。

計量是一種結構性的組成,如果統計可以比喻為基底結構,那這些數據應用則是一個專業並同時可靠的。我們透過 Gamma 三角形的結構特性,組成矩陣結構後,再從中找出不同的 Gamma 集成為一個圖形,圖形的反向色彩,也拼湊出了 “G” 的字母。

輔助圖形的設計則是意外的使用標誌圖形中的其中一環節,覺得單看時很像金塊,採用了同樣的概念手法堆疊後拼成大面積的圖騰。延續了整體色系在沈穩中又能達到尊爵的理念。

Design concept

GAMMA PARADIGM. "Γ" is an important criterion for judging investment risks in measuring finance. Goldman's innovative financial investment model brings Paradigm Shift to the traditional financial market.

The graphic goal of the logo is based on traditional Monarch and innovative technology, We provided many kinds of solutions of symbol design. In the end, we decided to use the symbol made by three gammas solution.

You can see a G in the symbol, and find three groups in the symbol. then we continuing the core idea value to create a Pattern for the brand, it looks like gold brick and technology stack and is easy to use in every print digital platform.

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