Alley Dental Alley Dental

靜巷美學牙醫

Service
  • 品牌識別設計
  • 品牌延伸應用
  • 網站設計
  • 攝影規劃

Client Introduce

業主楊醫師將牙醫診所取名為靜巷,希望來看診的病患能放下對看牙的恐懼,並在無壓力的環境下輕鬆完成看牙療程。整體品牌核心環繞在「信任、一日假牙、美學」這幾個關鍵字上,從品牌的識別開始,我們將重點放在「人文舒適」上,也把此概念在精工技術上做結合。

The dentisit, Dr. Yang, named the clinic's Jingxiang, hoping that the patients who came to the clinic could let go of their fear of dental visits and easily complete the dental procedures in a stress-free environment.
The core of the brand revolves around the keywords of "trust, one-day dentures, and aesthetics". Starting from the identification of the brand, we will focus on "humanity comfort" and combine this concept with precision technology.

靜巷內部裝潢非常舒適,我們當時也與室內設計師討論到牆面的色彩規劃,
致力打造無壓力的看診空間
加入先進的數位設備及全陶瓷製程,
讓治療更快更精準而且減輕疼痛
因此創立了「靜巷美學牙醫診所」。

Branding Design concept

業主楊醫師很喜歡日式徽章的設計,也同時喜歡日式服務的精神,我們在發想過程中嘗試了很多圓潤舒適、牙齒弧度、大樹的結合,在做研究過程中發現,人的齒列是上下左右對稱循環的數字,有規律的排列著2,1,2,3,此款圖形發想即是以這概念為前提產出的,有規律的排列著一個循環的圖形,排出來很像一顆牙齒,牙齒中包覆著樹木的圖,增加了些許自然純樸感,並結合了牙根的概念,意味著穩固的生長健康的牙齒。
並將此設計延伸至診所的所有延伸物品上。

The dentisit, Dr. Yang, likes the design of Japanese-style badges, and also likes the spirit of Japanese-style service. In the process of designing, we tried many combinations of comfort, tooth curvature, and big trees. During the research process, we found that the human dentition is a number that circulates symmetrically up and down left and right, regularly arranged 2,1,2,3. This graphic idea is based on this concept as the premise, and a circular pattern is regularly arranged, which is very exhausted. Like a tooth, the tooth is covered with a trees, adding a little natural simplicity, and combining the concept of tooth root, which means the stable growth of healthy teeth.
And extend this design to all the extension items of the clinic.

Photography 攝影規劃

我們找了很多攝影參考,發現目前台灣市場的牙醫診所形象都偏較生硬與制式,希望網站攝影能融入我們當時品牌識別發想的元素,因為診所環境很美,因此醫師形象照以診所環境為背景,自然柔和的光源為主,並且有明顯的景深,呈現乾淨親民的感覺。
還包含了像是診療過程、儀器、觀看X光片、環境照的規劃。

We looked for a lot of photography references and found that the current image of dental clinics in Taiwan is rigid and standard. We hope that website photography can incorporate the elements of our brand core at the time. Because the clinic environment is beautiful, the doctor’s image is based on the clinic environment. The background is dominated by natural and soft light sources, and there is a clear depth of field, presenting a clean and intimate feeling.
It also includes planning such as the diagnosis and treatment process, equipment, viewing X-rays, and environmental photos.

Website Design concept

整體網站延續靜巷品牌視覺為主,在一進網站的主視覺圖型做微動態效果,並將 logo 固定在左側,以直式呈現,結合日式數位感。
因為楊醫師希望能多放案例照片,因此我們想到了使用同一種方式拍攝病患牙齒,並使用拉條切換診療前後的差異,讓網站整體呈現較美觀乾淨。

The website continues to focus on the brand vision of Jingxiang. The main visual of the website is used for micro-dynamic effects, and the logo is fixed on the left side, which is presented in a straight format, combined with a Japanese digital sense.
Because Dr. Yang hopes to display more case photos, we thought of using the same method to take pictures of patients’ teeth, and using pull strips to switch the difference between before and after diagnosis and treatment, so that the website is more beautiful and clean.

Creadit

  • Client 客戶Alley Dental 靜巷美學牙醫
  • Project Manager 專案經理Ingia Wu
  • Design Director 設計總監Eason Chiu
  • Creative 創意發想ES Team
  • Designer 設計師Eason Chiu / Su 蘇亭瑀
  • 程式開發Eason Chiu
  • Photography 攝影Andy Wu / 3J Studio
  • Printer 印刷Vivien 林宛渝
Check out this website