&TEA Webdesign &TEA Webdesign

&TEA Web Design

Service
  • 網站設計
Catelog

Client Introduce

&tea 是開幕於2021年的全新飲料品牌,網頁製作目的在於吸引新客戶及延續品牌形象。不同於其他飲料品牌近年吹起的在地復古風,&tea的品牌形象現代簡潔,雖然精美卻平易近人,於是將此次專案的施力點著重在讓消費者留下深刻品牌印象,且能快速了解產品特色。

&tea is a new hand-shaken beverage brand that opened in 2021. The purpose of the website is to attract new customers and continue the branding. Different from the local style of other beverage brands in recent years, &tea's branding is modern and concise, exquisite but approachable, so the focus of this project is to make consumers impress the brand and quickly understand feature of their product.

Design concept

運用飲品杯上一條線延伸至LOGO,呼應 &tea 核心精神:
「萬物皆可伴茶」 ; 敦北概念店室內設計採用圓弧形落地窗,呈現LOGO中象徵的「無限」,於是擷取這兩個主要元素延伸至網頁中,以置中方式切分版面,形成左右的畫面編排,也在站內的特效中使用了以圓弧為發想的動態。我們在首頁做了主打系列飲料的圓弧滑動特效,並加上 GIF 元素在飲料上增添飲品特色。此網站設計被 DesignRush 收錄在 Best Website Designs

Use a line on the drink cup to extend to the LOGO, echoing the core spirit of &tea:
"Everything can be accompanied by tea"; The interior design of the Dunbei concept store uses arc-shaped floor-to-ceiling windows to present the "infinity" symbolized in the LOGO, so these two main elements are extended to the web page, and the layout is divided into the center. The left and right screen layouts are formed. We made the arc sliding special effects of the main series of beverages on the homepage and added GIF elements to add beverage characteristics to the beverages. &Tea website was featured in the Best Website Designs by DesignRush

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Creadit

  • Client 客戶&TEA
  • Project Manager 專案經理Ingia Wu
  • Design Director 設計總監Eason Chiu
  • Designer 設計師蘇亭瑀 Su
  • Creativity 創意發想ES Team
  • 程式開發Eason Chiu
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